Project Overview
Make HSBC the go-to bank for international students by building an emotional connection and showing them that HSBC gets it—and has their back. The target audience is international students across ASEAN, China, India, MENAT, UK, and Hong Kong, navigating life, money, and adulthood—often all at once. HSBC’s global reach gives students insider access to the world, helping them budget, save, and thrive—because studying abroad isn’t cheap.
