Project overview
This campaign was created in response to the D&AD Young Blood Brief for Fanta, which challenged us to make the brand more relevant to 18–25-year-olds.
Instead of just selling a drink, I sold a feeling, those golden-hour moments when the sun dips, the music starts, and life starts feeling like a fanta-sea
The concept: sunset beach parties on iconic shores, hosted by Fanta. An event during summer where people come together to chill, dance, and sip. Because for this generation, the best part of the day starts when the sun goes down, and Fanta should be right there with them.
