Project Overview
The brief was simple: pick any brand and reimagine it using a new set of brand values. I chose Fevicol, not just because it's iconic but because it’s personal. As a retired arts and crafts expert, I’ve used Fevicol for everything from school projects to questionable DIYs.
Fevicol is a household name in India, known for its unbeatable adhesive strength. This rebrand gives the brand a new voice that sticks with their fun-loving audience, children and adults alike.
Merch
There’s a strange, almost universal habit—people love the smell of glue. This scented candle taps into that oddly satisfying behaviour and turns it into a product.
