Project Overview
The brief was to develop a design-led solution to a real-world problem, using design as a tool for impact, not just aesthetics.
I chose to address something personal and pressing: the reality that while fitness is “for everyone,” safety isn’t equally distributed.
TRAC is more than a running app. It’s a crowdsourced safety ecosystem that empowers runners with real-time route awareness, danger-zone alerts, and community-driven insights. The brief encouraged innovation, relevance, and viability, and TRAC delivers all three, with focus on reclaiming public space, one run at a time.
